In 2012, on the initiative of the outstanding virtuoso violinist Marat Bisengaliyev and the support of the producer Kairat Kulbaev, a new musical collective was created that brought together talented, ambitious, young musicians.
In 2017, representatives of the Almaty Symphony Orchestra addressed us. Being art and culture lovers, we instantly had many ideas to promote the work of the orchestra among their listeners.
About:
AK16 - компания креативных digital-коммуникаций.
Мы помогаем брендам качественно взаимодействовать с аудиторией и рассказывать свою уникальную историю при помощи креативных стратегий контент маркетинга.
In 2012, on the initiative of the outstanding virtuoso violinist Marat Bisengaliyev and the support of the producer Kairat Kulbaev, a new musical collective was created that brought together talented, ambitious, young musicians.
In 2017, representatives of the Almaty Symphony Orchestra addressed us. Being art and culture lovers, we instantly had many ideas to promote the work of the orchestra among their listeners.
What was done:
04
We created a variety of materials that supported the interest of listeners
We have established interaction with the audience of the orchestra
03
02
Together we went to Nur-Sultan (formerly Astana) to promote a series of concerts in the framework of the international exhibition EXPO-2017
We created social media networks for the orchestra and began to fill them with interesting content about the music and the musicians of the collective and else
01
What was done:
AK16 - компания креативных digital-коммуникаций.
Мы помогаем брендам качественно взаимодействовать с аудиторией и рассказывать свою уникальную историю при помощи креативных стратегий контент маркетинга.
We created a variety of materials that supported the interest of listeners
We have established interaction with the audience of the orchestra
03
02
Together we went to Nur-Sultan (formerly Astana) to promote a series of concerts in the framework of the international exhibition EXPO-2017
We created social media networks for the orchestra and began to fill them with interesting content about the music and the musicians of the collective and else
01
Results:
Publications engagement exceeded expectations and fully met investments
04
The number of followers increased over a few months by more than 10,000 people
03
All tickets for the shows at the EXPO-2017 were sold
02
We got a great response from the audience on social media! Culture and art are in great demand in the era of modern technology
01
Results:
AK16 - компания креативных digital-коммуникаций.
Мы помогаем брендам качественно взаимодействовать с аудиторией и рассказывать свою уникальную историю при помощи креативных стратегий контент маркетинга.
