During the pandemic, we were approached by the H2O swimming club. The club has been teaching children and adults to swim for many years and managed to earn high authority in the market of Kazakhstan. Despite this, during the pandemic, the club's pools were closed for a long time and the business suffered heavy losses. That is why we decided to take this project and help to establish communication with the audience before and after the resumption of the pools.
About:
AK16 - компания креативных digital-коммуникаций.
Мы помогаем брендам качественно взаимодействовать с аудиторией и рассказывать свою уникальную историю при помощи креативных стратегий контент маркетинга.
During the pandemic, we were approached by the H2O swimming club. The club has been teaching children and adults to swim for many years and managed to earn high authority in the market of Kazakhstan. Despite this, during the pandemic, the club's pools were closed for a long time and the business suffered heavy losses. That is why we decided to take this project and help to establish communication with the audience before and after the resumption of the pools.
What was done:
05
We have created a new website for the club
04
We have also created interesting and useful publications for social networks that inform the audience about the swimming club
A communication system was established, business profiles were created in Whatsapp, the Instagram bot was configured to communicate with the audience
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02
A few days before the opening, we prepared the necessary materials and launched advertising campaigns to increase the coverage and collect applications of new customers
Together we developed communication strategy to promote services and attract new customers to the club
01
What was done:
AK16 - компания креативных digital-коммуникаций.
Мы помогаем брендам качественно взаимодействовать с аудиторией и рассказывать свою уникальную историю при помощи креативных стратегий контент маркетинга.
We have also created interesting and useful publications for social networks that inform the audience about the swimming club
A communication system was established, business profiles were created in Whatsapp, the Instagram bot was configured to communicate with the audience
03
02
A few days before the opening, we prepared the necessary materials and launched advertising campaigns to increase the coverage and collect applications of new customers
Together we developed communication strategy to promote services and attract new customers to the club
01
Results:
We have fully established a communication strategy, reduced staff costs, increased the amount of new customers with the use of targeted advertising
04
The average cost of a contact is 1163 times less than the cost of an average check. The ROI is 10,000%
03
The growth rate of subscribers per week is about 200 people. In 9 months, the number of subscribers increased by 100%
02
With an advertising budget ($ 1), we collected about 150 contacts of interested customers
01
Results:
AK16 - компания креативных digital-коммуникаций.
Мы помогаем брендам качественно взаимодействовать с аудиторией и рассказывать свою уникальную историю при помощи креативных стратегий контент маркетинга.
